A Potential Investor in your ministry: What are they looking for when they look at your website!

Where does a potential investor in your ministry fit in?
Which box?

 

Do you Know Who is Visiting Your Site?

So many times we do not truly understand the needs and motivations of those we are trying to serve. This is even truer when it comes to online communications. If more people are going to get plugged into God's mission, agencies have to understand what is driving their interest and the seekers need to be more aware of what their priorities are. This infographic seeks to give insight to both groups.
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See my previous blog post below to see what someone who wants to check  out your ministry and to determine if your ministry is going to get a donation...small or large?

10 points that you must fulfill to have a killer website to accomplish your mission!

You have a great mission group!

You know your vision, mission and strategy to reach your goal!

How are you communicating this to your audience?
Who is  your audience?
Who do you want to reach with your website?
Why?

When anyone looks at your website they want to see the following items clearly!

1.  Your Vision Statement

2.  Your Mission Statement

3.  Your Strategy for reaching your Mission

These need to be clear and to the point!
ON your HOME page!

When most young people look at a website...you have 5 seconds to get their attention or they are off! And they are viewing on their cell phone! 

When viewing a blog or a website for the first time, if you don't get their attention with the first 5 words in your first sentence of your first paragraph...they are off!  
Check your analytics ...Are they going to another page? 
What is your Bounce Rate?
Are they landing on your HOME page?
Most viewers do NOT come to your HOME page first!

Your site must be easy to navigate.
Did you have a focus group try to find your site? 
Do you know why people are coming to your website?
How did they find it?
What did you learn from that?

If a potential donor has a substantial amount of funds to invest in your organizations... whether it's $1,000, $10,000, $100,000 or 1 Millions or more...

What are they looking for? How do you think or believe they evaluate your organization? 

 

Maybe they are "Boomers" looking to invest themselves, their passion, prior experiences, etc. as a volunteer...are you open to that? 

 

This is the information I believe they are looking for:

1. Your Vision  statement
2  Your Mission statement
3. A short 3-5 minute up to date video of your organization...Latest project...
4. A clear message of How I can partner with you! As a volunteer and or with a financial gift.
 What my $25, $50, $100 other gift will do. What am I giving to?

5. All your  LIVE Social Media buttons: Twitter, Blog, Facebook, Linkedin, Pin, Reddit, others...so they can easily  check them out.  Are you updating them frequently? If not, why not?

6. A DONATE Button
7. Do you have a new project or initiative that needs funding?
8. Bottom Line: A clear message of How I can partner with you! 

A real added addition that most non profits do NOT show or make available easily.

9. Financial info: Your latest 990 form

10.What do you want them to do before they click off your website? 

 

I know this is a lot of info!
If you ever applied for a GRANT or intend to...you will need this information. 
Will need to be in a format easy to read! 

If you have a Development person...they know or will need to know this. Why not  put it on your website?

If you are still with me...a few more thoughts:

1. What is the goal of your website?
2. Who are you trying to reach?
3. How long has your website been active? When was it last redesigned?
4. Remember the majority of viewers are viewing your site on their cell phone, NOT their PC or laptop!

 

A MUST read for any non profit! Especially if you intend to apply for a grant or expect donors to make substantial contributions!

There is a check list of items you will want to consider.

Remember, you never know who is viewing your website and why!


A good book for non profits who want to go from being a good organization to being a great organization:  Good To Great and The Social Sectors. 

What can your organization do better than any other organization in the world?
That needs to be conveyed on your HOME page of your website.



Let me know  your thoughts and ideas.

Blessings
Richard 

Follow me on TWITTER

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The State of the World: The Task Remaing

"And this gospel of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come." Matthew 24:14 (NIV)

"How can they call on the one they have not believed in?
And how can they believe in the one of whom they have not heard?
And how can they hear without someone preaching to them?" 
Romans 10:14(NIV)

What we are doing!

Where to find the latest Mission news

•  Missions Catalyst (www.missionscatalyst.net) is a free, weekly electronic missions digest designed to inspire and equip Christians worldwide for global ministry. It includes missions news, practical ministry ideas, and helpful resources readers can share with others. Editors read and distill dozens of mission-oriented news sources while providing easy access to further information about each topic or story. Subscribe here: http://eepurl.com/VuUkH

I also Retweet interesting Tweets from Mission organizations that are reaching out to the "Unreached People Groups"
My latest TWEETS

What is a People Group

 What is a "People Group"?

The Biblical Basis of Missions

A great "tool" for church planting!

How much progress is the "Church" making in reaching "Unreached People Groups"?

The  "Least reached " or"unreached"  people of the world:

To give you a glimpse of how the church is doing in the role of sending, check out these numbers on the income and spending of the Church worldwide.

• Global Income of Christians in US Dollars: $42 Trillion
• Given to Christian Causes (2% of total income) $700 Billion
• Given to Foreign Missions (only 6% of the 2% giving to Christian causes) $45 bill.
• Of all the Money Given to Foreign Missions:
  • 87% goes for work among those already Christian.
  • 12% goes for work among already evangelized non-Christians.
  • 1% goes for work among people groups in the Unevangelized or Unreached category ($450 Million)

(Taken from Gordon Conwell Theological Seminary. http://www.gcts.edu)

If this is the first time you have come to this BLOG, you might want to take a quick look at my latest TWEETS...showing what Christian mission groups are doing around the world.
Tweets 

That means that for every dollar earned by a Christian 1/100,000th goes to the unreached. 
Do you think that the Lord’s resources are being used strategically?
 If 88% of the World’s unreached peoples live in the 10/40 Window and so little money goes to the work there, what will it take to complete the Great Commission?

This info taken from this blog site: 

Help us educate your friends on who the least reached peoples of the world are by retweeting this post.

 "Unreached" How some churches and mission groups are using the term "Unreached" incorrectly and thereby hindering the spread of the Gospel. 

  A few of my favorite non profits that are reaching "Unreached People Groups"

• Perspectives On The World Christian Movement
• BrookLink 
• The Traveling Team
• Go Send Movement 
•   Frontier Ventures

• Global Recordings
• The Joshuaproject

The Biblical Basis of Missions

 My latest TWEETS