10 points that you must fulfill to have a killer website to accomplish your mission!

You have a great mission group!

You know your vision, mission and strategy to reach your goal!

How are you communicating this to your audience?
Who is  your audience?
Who do you want to reach with your website?
Why?

When anyone looks at your website they want to see the following items clearly!

1.  Your Vision Statement

2.  Your Mission Statement

3.  Your Strategy for reaching your Mission

These need to be clear and to the point!
ON your HOME page!

When most young people look at a website...you have 5 seconds to get their attention or they are off! And they are viewing on their cell phone! 

When viewing a blog or a website for the first time, if you don't get their attention with the first 5 words in your first sentence of your first paragraph...they are off!  
Check your analytics ...Are they going to another page? 
What is your Bounce Rate?
Are they landing on your HOME page?
Most viewers do NOT come to your HOME page first!

Your site must be easy to navigate.
Did you have a focus group try to find your site? 
Do you know why people are coming to your website?
How did they find it?
What did you learn from that?

If a potential donor has a substantial amount of funds to invest in your organizations... whether it's $1,000, $10,000, $100,000 or 1 Millions or more...

What are they looking for? How do you think or believe they evaluate your organization? 

 

Maybe they are "Boomers" looking to invest themselves, their passion, prior experiences, etc. as a volunteer...are you open to that? 

 

This is the information I believe they are looking for:

1. Your Vision  statement
2  Your Mission statement
3. A short 3-5 minute up to date video of your organization...Latest project...
4. A clear message of How I can partner with you! As a volunteer and or with a financial gift.
 What my $25, $50, $100 other gift will do. What am I giving to?

5. All your  LIVE Social Media buttons: Twitter, Blog, Facebook, Linkedin, Pin, Reddit, others...so they can easily  check them out.  Are you updating them frequently? If not, why not?

6. A DONATE Button
7. Do you have a new project or initiative that needs funding?
8. Bottom Line: A clear message of How I can partner with you! 

A real added addition that most non profits do NOT show or make available easily.

9. Financial info: Your latest 990 form

10.What do you want them to do before they click off your website? 

 

I know this is a lot of info!
If you ever applied for a GRANT or intend to...you will need this information. 
Will need to be in a format easy to read! 

If you have a Development person...they know or will need to know this. Why not  put it on your website?

If you are still with me...a few more thoughts:

1. What is the goal of your website?
2. Who are you trying to reach?
3. How long has your website been active? When was it last redesigned?
4. Remember the majority of viewers are viewing your site on their cell phone, NOT their PC or laptop!

 

A MUST read for any non profit! Especially if you intend to apply for a grant or expect donors to make substantial contributions!

There is a check list of items you will want to consider.

Remember, you never know who is viewing your website and why!


A good book for non profits who want to go from being a good organization to being a great organization:  Good To Great and The Social Sectors. 

What can your organization do better than any other organization in the world?
That needs to be conveyed on your HOME page of your website.



Let me know  your thoughts and ideas.

Blessings
Richard 

Follow me on TWITTER

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